On July 21, 2026, at the fourth Entrepreneur Rotation Exchange Day event of the Chongqing Dadukou District International Trade Chamber of Commerce, Eva Zhong, General Manager of Chongqing Ziptek Co., Ltd. (international brand "Ziptek") and Vice President of the Chamber of Commerce, stood on the stage and addressed dozens of foreign trade company leaders in the audience. He succinctly summarized the core of his sharing for the day: "For foreign trade companies to survive, don't think about getting big first, think about getting deep first."
This special sharing session was an important part of the Dadukou District International Trade Chamber of Commerce's 2026 Foreign Trade Support Station's practical training program on "AI-Powered Precise Customer Acquisition, Inquiry Conversion, and Legal Risk Control." Eva Zhong has fifteen years of practical experience in foreign trade, leading his company from scratch to a stable and sizable foreign trade enterprise through years of dedicated work. On that day, drawing on her own frontline entrepreneurial experience, she delivered a highly practical sharing session for foreign trade practitioners, focusing on six core areas: team building, product strategy, business model, system construction, marketing layout, and compliance and risk control.
In the team management section, Eva Zhong emphasized that building an excellent foreign trade sales team requires a two-pronged approach of "management" and "support." Managers must not only establish standardized customer follow-up processes and regularly conduct in-depth reviews of performance data to identify business pain points, but also effectively utilize digital AI tools to empower the team. She particularly stressed that managers must immerse themselves in the front lines and assist the team in overcoming business bottlenecks to cultivate a truly effective team.
Regarding the development path of start-up foreign trade companies, she emphasized that business development should begin with "rooting" before "spreading leaves." In the initial stage, it is crucial to avoid blindly expanding product lines; resources should be concentrated on cultivating a single core market, achieving both breadth and depth. Once the main business has established a stable market foundation, related products can be gradually expanded, steadily increasing the business scope. Meanwhile, businesses need to clearly distinguish between B2B and B2C business models, as their operational logics differ significantly. From the outset, businesses should anchor their industry direction to avoid strategic inconsistencies.
Eva Zhong believes that a standardized system is essential for sustained growth. Businesses should streamline their entire business process, establish dedicated Standard Operating Procedures (SOPs), build a regular internal training system, and create a sustainable talent development mechanism. Regarding customer acquisition channels, a diversified approach is crucial, leveraging B2B platforms, overseas social media, industry exhibitions, and targeted online development to expand their customer base. Furthermore, product offerings and marketing strategies should be tailored to the characteristics of different regional markets.
“Compliant operation is the bottom line for the steady and long-term development of foreign trade enterprises,” Eva Zhong emphasized, reminding the attending companies to ensure proper labor management, strictly adhere to tax and export tax refund requirements, ensure the completeness and standardization of all documents such as customs declarations, bills of lading, and business contracts, and proactively mitigate various operational risks.
At the end of the event, Eva Zhong discussed the value of the Chamber of Commerce platform, noting that the Chongqing Dadukou District International Trade Chamber of Commerce is a supportive family for foreign trade entrepreneurs. Member companies should unite their efforts and share resources, pooling their wisdom and resources to collectively address market challenges. Regarding the company's future development, General Manager Zhong stated that Chengzhihao will continue to adhere to its in-depth development strategy and steadily expand into overseas markets. The company not only pursues its own growth but also hopes to actively connect with the regional foreign trade ecosystem, sharing its years of accumulated practical experience with more peers, and joining hands with Dadukou's foreign trade enterprises to go global and jointly enhance Chongqing's foreign trade brand.