On April 29, 2026, the business department of Chongqing Ziptek Co., Ltd.(Ziptek) successfully held an excellent internal experience exchange training session. The sharing session was led by Benny, an outstanding representative of the business department, and focused on "Customer Communication and Deal-Closing Sharing." This training aimed to further improve the business team's cross-border communication skills, business negotiation capabilities, and the conversion rate of high-quality orders through the extraction and summarization of practical experience.
During the sharing session, Benny, drawing on his extensive experience in developing overseas clients, provided in-depth analysis and methodological refinement of core business areas such as "building trust," "consultative selling," "negotiation bottom lines," and "pacing control."
Firstly, in the ice-breaking and trust-building phase with clients, the training emphasized that "sincerity" is the shortest path to winning over clients. In daily communication and handling objections, business personnel should maintain a professional and honest attitude, considering issues from the client's perspective. By cultivating a professional image that is assertive and responsible, one can effectively eliminate the sense of distance in cross-border trade and quickly establish a solid foundation of trust.
Secondly, addressing the complex and ever-changing international market competition, Benny emphasized the core concept of "consultative selling." He pointed out that "understanding the product" is often more important than simply "understanding sales." Sales personnel should strive to transform from traditional "salespeople" into "technical advisors" to their clients. Through solid product expertise and a deep understanding of the target market, they should proactively provide differentiated solutions to clients, using high-level professionalism to break through the limitations of simple price competition.
Furthermore, the training explored the principles and flexibility in business negotiations. The sharing session clearly stated that adhering to the company's compliance processes and reasonable profit margins not only protects the company's interests but also conveys a sense of legitimacy and reliability to clients. Benny also systematically summarized advanced techniques such as keenly understanding customer psychology, skillfully controlling the pace of communication, and optimizing communication channels to accelerate order processing.
This sharing session was packed with valuable insights, providing the Ziptek business team with a set of effective strategies for refined customer operations. It also deeply embodied the company's business philosophy of "integrity, professionalism, quality, innovation, and win-win cooperation." By continuously internalizing and passing on excellent practical experience, the Ziptek business team will continue to strengthen its capabilities, serving global clients with even greater professionalism and helping the company achieve new heights in performance.