On April 1, 2026, Bei Hai, the Business Department Manager of Chongqing Chengzhihao Co., Ltd. (Ziptek), delivered a highly informative internal experience-sharing session for all business department colleagues. This training focused on "Precise Customer Development Strategies and High-Quality Development Email Writing," aiming to further broaden the business team's overseas customer acquisition strategies and comprehensively improve the professionalism and conversion rate of business personnel in email marketing.
During the sharing session, Manager Bei Hai, drawing on his rich practical experience, explained in simple terms how to break through the limitations of conventional searches in a complex and ever-changing market environment. He emphasized that when facing specific market segments, business personnel need to possess keen market insight and flexibly adapt their development strategies. The training focused on sharing how to move beyond traditional search models and effectively utilize diverse online channels and social media platforms for in-depth analysis, thereby accurately targeting truly potential professional B2B clients from a vast amount of information.
Regarding the writing of sales emails, the Beihai manager emphasized the importance of "knowing yourself and your customer, and tailoring the message to their needs." Through a case study, he demonstrated to the team how, before sending the first email, a comprehensive analysis of potential customers' activity on various platforms, their business presentations, and daily interactions is crucial for deeply understanding their true business model, product line status, and potential pain points. Based on this thorough background check, sales personnel can then tailor their approach, writing highly relevant, professional, and compelling customized sales emails that significantly increase the success rate of their initial contact.
This sharing session not only provided the Ziptek sales team with a practical and refined methodology for customer development but also effectively stimulated team members' enthusiasm for proactive exploration and in-depth thinking. Through continuous internal learning and the transfer of best practices, the Ziptek sales team will continuously strengthen its internal capabilities, expanding into the global market with a more professional and efficient approach, contributing to the company's continued business expansion.